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sustaining program

noun

  1. a radio or television program without a commercial sponsor.

sustaining program

noun

  1. a television or radio programme promoted by the broadcasting network or station itself and not by a commercial sponsor
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word History and Origins

Origin of sustaining program1

An Americanism dating back to 1930–35
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Example Sentences

The goal is to create a self-sustaining program that is implemented by the vendors themselves.

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sustaining pedalsustenance

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