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social media optimization
[ soh-shuhl mee-dee-uh op-tuh-muh-zey-shuhn ]
noun
- a strategy that enhances the online visibility of a company, product, or brand in interactive social media communities, as through original posts by the company or its representatives and the sharing of content by other participants in the community. : SMO
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Word History and Origins
Origin of social media optimization1
Term coined by marketer Rohit Bhargava in 2006
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