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psychographics

[ sahy-kuh-graf-iks ]

noun

, (used with a singular verb)
  1. the use of demographics demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.

psychographics

/ ˌsaɪkəʊˈɡræfɪks /

plural noun

  1. functioning as singular the study and grouping of people according to their attitudes and tastes, esp for market research
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word History and Origins

Origin of psychographics1

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psychographerpsychohistory

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