product placement

Newton was commissioned by Pirelli Italia in 1985 to photograph images with Pirelli product placement, a first for the calendar.

As for the ingenious product placement in the photograph behind him, “Coca-Cola has been a part of all of our lives,” he said.

His sold his latest “ docbuster” entirely to sponsors to study product placement and how it affects movies.

The truth is, product placement is an important part of the marketing mix.

The director's product-placement movie hits the silver screen Friday with POM Wonderful as title sponsor.