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market segmentation

noun

  1. the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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market segmentmarket share

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