high concept

noun

a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.

high concept

1. popular appeal
2. high-concept ( as modifier )
  Baz Luhrmann's high-concept Romeo and Juliet

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First recorded in 1980–85

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In the digital era, instead of a high-stakes, high-wire act focused on high concepts, advertising has largely been reduced to a volume game.

Not by coincidence, they were first and foremost actual painters—not high-concept stunt artists.

Lacob: I wanted to be hooked by this high-concept thriller, but the pilot felt a little predictable.

There are home objects of every shape and size: from luscious couches to high-concept design prototypes.

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