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greenwash
[ green-wosh, -wawsh ]
verb (used with object)
- to disingenuously incorporate into (a brand, campaign, mission, etc.) a position or agenda that promotes environmentalism, as a ploy to divert attention from policies and activities that are in fact antienvironmentalist:
Energy lobbyists are attempting to greenwash the industry’s environmental impact while laying out a propolluter policy agenda.
- to deceive (a consumer) by presenting a product, practice, or policy as more environmentally friendly than it is:
Young people care about the environmental impact of tourism, and the cruise line hasn’t been able to greenwash these potential customers.
noun
We’ve ranked the climate policies and fossil fuel divestment of the largest “sustainable” funds to help you cut through the greenwash with your investments.
greenwash
/ ˈɡriːnˌwɒʃ /
noun
- a superficial or insincere display of concern for the environment that is shown by an organization
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Word History and Origins
Origin of greenwash1
First recorded in 1985–90; green ( def ) (in the sense “environmentally beneficial”) + (brain)wash ( def ) or (white)wash ( def )
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