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comparative advertising

noun

  1. advertising in which a competing product is identified and compared unfavorably with the advertiser's product.

comparative advertising

noun

  1. a form of advertising in which a product is compared favourably with similar products on the market
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word History and Origins

Origin of comparative advertising1

First recorded in 1970–75

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comparativecomparative government

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