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brand image

noun

  1. the attributes of a brand as perceived by potential and actual customers
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Example Sentences

Tall, beautiful and incredibly stylish, Lyons has turned the brand image and appeal around in just a few years.

But Tesla has spent years and vast sums of money building up a solid brand image and market position.

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