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brand awareness

noun

  1. marketing the extent to which consumers are aware of a particular product or service
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Example Sentences

"It's great brand awareness for us," says Marcia Maizel-Clarke, founder of Dogeared jewelry.

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